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我们日常生活中总会有着各种各样的广告,它们似乎无处不在,充斥在我们的生活每一个角落,即便是当下进入到了互联网科技信息时代,广告依旧存在每一个网页里面,那么对于当下社会而言,广告一方面解决了我们的必要需求,另一方面则是打扰着我们的生活,你认为是哪一点呢?本期让我们一起去看看雅思口语Advertising 广告话题高频物料!
pop-up advertising windows弹出式的网络广告(=an online advertisement that suddenly springs out)
We have plenty of ways to disable pop-up advertising windows, but
we cannot really screen TV advertisements out of our lives. 我们有很多办法可以关掉弹出式的网络广告,但是却没办法躲开电视广告。
the advertising slot 电视上的广告时段(= an amount of time that is officially allowed for advertising)
The TV advertising slots for a major sports event may be sold for up to
100million yuan电视转播重要体育赛事时的广告位价值可达1亿元。
be intensively advertised 得到密集的广告宣传 (= be advertised with a lot of energy or effort )
The new product is being intensively advertised on TV.这款新产品在电视上进行着密集的广告攻势。
advertising campaign密集的广告宣传活动( = a series of advertisements that try to persuade people to buy a product )
The advertising campaign has boosted sales by 150%。这阵密集的广告攻势使销售额上升了50%。
peak time / prime time 黄金时段(= the most popular time for watching television)
In the UK, prime time usually takes place from 6:30 pm until 10:30
体 pm.在英国,黄金时段通常是指晚上6:30到10:30这段时间。
spoil someone's enjoyment 很扫兴
TV advertising interrupts exciting programmes and spoils our enjoyment.电视广告总是把精彩的节目打断,影响我们的兴致。
arouse someone's desire to... 让某人产生想去做某事的冲动= cause someone to have the strong feeling of wanting sth.
TV advertising arouses the viewers' desire to buy new products.电视广告让观众们产生想去购买新产品的冲动。
There are several advertisements that we see in TV daily and some of them are very boring and others are average while some are very interesting and creative. One such advertisement that I really liked was regarding the unmatched contributions of mothers for their kids which I saw few months back. The advertisement was broadcasted for the 'Mother's Day' and it was not for any product. The ministry of child & mother care of health department was the sponsor of this ad and I saw it 3-4 days before the last 'Mother's Day'.
This ad was a very creative one and it was not like the most other ads that publicize the advertize their products. Rather it was an advertisement dedicated to the mothers and it reminded us that the toughest job of the world is the job done by mothers. They take care of their kids with the utmost care and dedication. They sacrifice their own wished and will to properly bring up the kids.
I saw this ad in the (...say a channel name..) UR TV channel. This was a creative ad that effectively delivered the message it intended to. It has shown some successful person in the history at the end and before that it showed how mothers are taking care and inspiring their kids to do good things and in the end it shows the tribute to the mothers of the world for their valuable and second to none contribution.
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